The Challenge for Home Services Businesses
Home services businesses face unique marketing challenges. Customers typically only search for these services when they have an urgent need.
Building a Strong Online Presence
Optimize Your Google Business Profile
Your GBP is often the first thing potential customers see. Complete every field, add photos of your work, and keep your hours updated.
Launch Targeted Google Ads
Focus on high-intent keywords that indicate someone needs your services now.
Build a Conversion-Focused Website
Your website should make it easy for visitors to contact you.
Key Strategies
Geographic Targeting
Focus your ad spend on the areas you actually serve.
Review Generation
Actively ask satisfied customers for reviews.
Call Tracking
Track which marketing channels drive the most phone calls.
Measuring Success
Track cost per lead, lead-to-customer conversion rate, average job value, and return on marketing investment.
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Written by
Parker Henkel
Founder, Axon Growth
Parker Henkel is the founder of Axon Growth and runs local service businesses of his own.